NFTs: Pioneering a Sustainable and Kind Economy

Authors: Alysa Kodisch, Janina Vinklere, Kamila Michalkiewicz, Kinga Pilat
AI Generated Image: Ladies Drive

Ladies Drive No. 65. NFTs: Pioneering a Sustainable and Kind Economy.
Ladies Drive Magazine
The rise of NFTs (Non-Fungible Tokens) has sparked both excitement and controversy in the world of digital assets.

Negative headlines like “NFT’s are Dead!” abound and confusion remains about Web3. However, amidst the noise, there is immense potential for NFTs and the continued tokenization of real-world assets to contribute to the “Economy of Kindness”; one that prioritizes not just Profit but also People and Planet. 

In the rapidly evolving world of Web3, artists can revolutionize the way their work is launched, distributed, and valued using NFTs. By combining traditional art distinctiveness with blockchain technology, NFTs represent a momentous change in the art industry. 

The first step for artists is to create a digital version of their work, also called tokenization, that unlocks new horizons, allowing their creation to instantly transcend physical boundaries and reach a global audience. The unique nature of NFTs ensures that each digital artwork is a one-of-a-kind asset, verifiable via blockchain adding a layer of authenticity and rarity to the physical piece of art.

The tokenization of art through NFTs also introduces a new economic model. Artists can keep more control over their work, bypassing traditional intermediaries like galleries or auction houses. This direct-to-consumer approach maximizes profits and fosters a closer relationship between artists and their audience. 

Also, NFT marketplaces often enable royalty mechanisms, where artists earn a percentage of sales whenever their work is resold. This perpetual income model is a meaningful change, ensuring artists to continue profiting from the increasing value of their work. NFTs can also be a loyalty card, rewarding a brand’s fans for their engagement and loyalty, but many are not aware of such an application. 

For example, Scarlet Johanson and Selena Gomez are using these innovative tools to deepen their connection with their most enthusiastic community members and fans. Community members can have direct access to both founders, contribute to the brand by making UGC (user-generated content), supply product feedback and share reviews. In return, participants earn rewards redeemed for benefits on the brand’s website.

Such community engagement is also rewarding for brands who achieve up to 2.2x higher purchasing frequency and 23% higher lifetime revenue from such loyalty program members, compared to nonmembers. Although such tools offer the usual user experience without any crypto wallet integrations and seed phrases, we are seeing Web3 ethos being integrated: founders and creators are investing time to engage directly with community members; community members are being rewarded for their engagement; and earned rewards are owned and can be transferred to others.

NFTs, or tokens, can also play a crucial role in addressing environmental concerns, such as reducing carbon emissions: carbon credits are perfect examples of how NFTs can enforce Sustainable Development Goals (SDGs).

The traditional carbon credit markets face challenges with transparency, accessibility, and liquidity. Tokenization offers a solution by providing transparency and traceability of emissions reductions. By logging project data directly on the blockchain, carbon credits become auditable and accessible to a broader range of participants. It also allows fractional ownership as credits are divided into smaller tradable units.  

For example, PowerLedger, a blockchain-based energy trading platform for decentralized peer-to-peer transactions, enables the buying and selling of excess renewable energy directly between consumers, promoting sustainability and empowering individuals to participate in a more efficient and transparent energy market.

The potential future impact is significant. Tokenizing carbon credits unlocks not only transparency but also fair pricing, and direct connections between suppliers, buyers, and investors. 

These examples are but the beginnings of how NFTs and other tokenization will positively affect our world. We must continue to educate ourselves on these new developments; to be aware of possible pitfalls but more to recognize the untapped wealth of transformative benefits that have the power to reshape most industries. Increasing uses of NFTs can help propagate a growing “Economy of Kindness” empowering creators, enhancing customer experiences while increasing profits, and contributing to a more sustainable planet. Long live NFTs!


Authors:

  • Alysa Kodisch: Venture Consultant supporting entrepreneurs in Web3, Commercial Partnerships Lead Women in Web3 Switzerland, Chair 100 Women Finance, Zurich
  • Janina Vinklere: Cofounder and Growth Lead Vividly.space and Exclusible Ambassador; Top 100 Women in Emerging Tech (womenofthefuture.com/global-vol-2/) by Women of The Future (womenofthefuture.com)
  • Kamila Michalkiewicz: Co-Founder of laminar creations, member at Women in Web3 Switzerland, architect
  • Kinga Pilat: Head of Partnerships at Women in Web3 Switzerland, Lead of Fintech Ecosystem Growth at SFTA, Business Strategist and Consultant.

Women in Web3 Switzerland

Women in Web3 Switzerland (WiW3CH) is an association dedicated to creating a strong community for women in Web3, to increase the strength, voice and visibility of female experts in the space. It is an association driven to bring more women into Web3 by creating communities for greater inclusion and visibility.

www.wiw3ch.com

Veröffentlicht am April 15, 2024

Bitte teilen Sie diesen Beitrag

Weitere Artikel aus der Ladies Drive No 65 (Frühling 2024) Ausgabe
A Space of Kindness

A Space of Kindness

Airbnb, die humane Tech-Company
Tabea Oppliger: Würdevoll

Tabea Oppliger: Würdevoll

Früher hat sie Prostituierte massiert. Heute gibt sie ihnen einen Job. Tabea Oppliger hat mit KitePride ein Unternehmen gegründet, das ehemalige Prostituierte beschäftigt. Denn diese wollen kein Mitleid. Sie wollen eine Alternative. Über Kindness im Sexgewerbe und ein würdevolles Leben nach dem Rotlicht.
Ladies Drive No. 65: Rezepte für Gestresste & Ideenlose

Ladies Drive No. 65: Rezepte für Gestresste & Ideenlose

Roher, marinierter Spargelsalat mit Sesam-Granola und Onsen-Ei
Warum inklusive Führung so wichtig ist

Warum inklusive Führung so wichtig ist

Wir am CCDI haben eine Vision: Wir wollen die Gesellschaft gerechter machen.
Laura Stocco: Wenn es dort funktioniert, funktioniert es überall

Laura Stocco: Wenn es dort funktioniert, funktioniert es überall

Laura Stocco, Mitgründerin und CMO von Openversum, ist die Gewinnerin des Recognition Award 2023, den sie im vergangenen Jahr bei unserem 6. Female Innovation Forum 2023 im BMW Group Brand Experience Center in Dielsdorf entgegennahm.
Audi SQ8 e-tron: Superstarker Stromer

Audi SQ8 e-tron: Superstarker Stromer

Auch wenn es noch immer viele Fragezeichen gibt: Die Verkaufszahlen von Elektroautos sprechen eine eigene Sprache. Audi zum Beispiel konnte im vergangenen Jahr 58 (!) Prozent mehr Elektroautos als im Vorjahr verkaufen. Einen – noch – kleinen Anteil daran hat der Audi SQ8 e-tron. Wir haben ihn gefahren.
Ungeteilt statt umverteilt

Ungeteilt statt umverteilt

Bentley Gt V8 Azure
Wicca Botanica

Wicca Botanica

Die Kraft der Heilkräuter
Die Crash-Dummys werden weiblich

Die Crash-Dummys werden weiblich

Ein Verkehrsunfall – der Horror jeder Autofahrerin und jedes Autofahrers. Mercedes-Benz forscht federführend seit über 60 Jahren an der Unfallsicherheit. Dabei kommen sogenannte Crash-Dummys zum Einsatz.
Annina Menzi: Steward Ownership

Annina Menzi: Steward Ownership

Auch das gehört zur Kindness Economy: wie es funktioniert.
Dr. Med. Evelyn Mauch: Mayday! Mayday!

Dr. Med. Evelyn Mauch: Mayday! Mayday!

Wieso das Gehirn und unser Körper bei Stress die Kindness verlieren.
Patti Basler: Be Kind

Patti Basler: Be Kind

Die Sprachspielerin in mir übersetzt diese einfache Aufforderung mit: „Sei ein Kind!“ Dabei ist es ein Aufruf zu Freundlichkeit. Wir alle spielen verschiedene Rollen, wir alle tragen im Geschäftsleben unterschiedliche Masken.
ESG: Ein wichtiger Teil der Kindness Economy

ESG: Ein wichtiger Teil der Kindness Economy

Interview mit Alexie Duncker Grosse, ESG Analyst bei S&P Global in Zürich.
Ladies Drive No. 65: Beauty Must Haves

Ladies Drive No. 65: Beauty Must Haves

Eure Beauty Must Haves im Frühling 2024.
Fashion in Ladies Drive No. 65: Inspirational Woman Designers

Fashion in Ladies Drive No. 65: Inspirational Woman Designers

Meet the inspiring woman designers: Ida Gut, Dea Kudibal, Waldorf Zurich, and Kristina Ferenchuk.
Ist Kindness Economy mehr als ein Hype?

Ist Kindness Economy mehr als ein Hype?

Wie man nett und erfolgreich sein kann.
Women of Iran

Women of Iran

“I am a 34-year-old woman who was born in Tehran, Iran, and hold a master’s degree in renewable energy engineering. Despite my educational background, I have followed my passion for art and now work as a painting instructor. I give this interview anonymously.”
Josef Zotter: BIOnier der Kindness Economy

Josef Zotter: BIOnier der Kindness Economy

Josef Zotter zählt zu den besten 25 Chocolatiers der Welt. Er ist bis heute einer der wenigen in Europa, der ausschliesslich bio und fair produziert. Seine wilden, verrückten und provokativen Kreationen bereiten nicht nur Gaumenfreuden.
Dayo Okewale: Against All Odds

Dayo Okewale: Against All Odds

Dayo Okewale was born and raised in Hackney, East London. He lived a street away from “Murder Mile”, in a neighbourhood that we might call “underprivileged”. His talent, curiosity, divine alignment and Pina Coladas at a beach in the Cayman Islands opened many doors: his current role is senior advisor in the House of Lords in the United Kingdom.
Start-up Stories #5: OiOiOi

Start-up Stories #5: OiOiOi

Das Leih-Abo für nachhaltige Baby- und Kinderkleidung.
Money – The Killer of Feelings & Kindness? Dr. Mara Catherine Harvey

Money – The Killer of Feelings & Kindness? Dr. Mara Catherine Harvey

When it comes to money, friendship ends, is a very common saying, money kills feelings. So how could the endeavour for kindness economy ever coexist with money and the world of investments?
Patrick Stäuble: A Kind Place

Patrick Stäuble: A Kind Place

Was das Shoppi Tivoli in Spreitenbach so erfolgreich macht.
The Kind Country – ความเมตตา

The Kind Country – ความเมตตา

Wenn wir über Kindness Economy sprechen, müssen wir unbedingt auch über Thailand reden. Für mich eines der Länder, wo Dienstleistung im wahrsten Sinne des Worte gelebt wird.
Ladies Drive No 65 Fotoshooting: All About Kindness Economy

Ladies Drive No 65 Fotoshooting: All About Kindness Economy

Weshalb und wie es zu unserem neuen Wirtschaftswunder führt.
Sara Aduse: Wohlergehensmaximierung

Sara Aduse: Wohlergehensmaximierung

Sara Aduse porträtiert und interviewt zum Thema „All about Kindness Economy” im Ladies Drive Magazin Vol. 65 (Frühlingsausgabe 2024).

Ladies Drive Magazin

4x pro Jahr.

Werde Teil der Business Sisterhood und des Ladies Drive Soultribes.
Bestelle einfach eine Schnupperausgabe in unserem Shop.

Ladies Drive Magazin Vol. 65 - Frühlingsausgabe 2024

Folgt uns in den sozialen Medien, um in Kontakt zu bleiben und erfährt mehr über unsere Business Sisterhood!

#BusinessSisterhood     #ladiesdrive

Möchtet Ihr mehr News über die Sisterhood & alle Events?