Vanesa Trütsch and Dr Vanessa Craig are the women behind Formettā, a Swiss cellular health brand doing something rare in a crowded supplement market: putting clinical evidence before marketing hype. Vanessa, an award-winning biomedical researcher, spent years studying how inflammation and nutrition shape ageing at the cellular level and created her own formulations when she could not find products that met her scientific standards. Vanesa, a beauty and luxury industry leader with more than 20 years of experience at global brands, recognised the opportunity to turn that science into a brand able to stand alongside the biggest players while refusing to play by their rulebook.
Together, they are building an independent, science-driven challenger brand in a market dominated by global giants. On stage, Vanesa and Vanessa will share how they navigate this landscape – from the tension between science and storytelling to the realities of growing a female-led brand in a noisy, hype-driven industry. They will talk about what it takes to earn trust in an overpromising market, why they believe the future of well-ageing lies in cellular health rather than quick fixes, and how small, values-driven brands can still win against the giants.
