Magali Fiechter runs her company on a digital workforce. Not a chatbot. A team: agents that draft, research, prepare and follow up, each with a job description she wrote herself.
She is the founder of NEXTWIRE, an AI leadership advisory practice in Zurich, working with a handful of CEOs and their leadership teams through year-long embedded engagements. Before that, fifteen years in strategy consulting, most recently as a Partner at Simon-Kucher.
Her argument is simple and unpopular: AI transformation is ninety percent leadership and ten percent technology. Most leaders are still waiting to be taught the technology. The ones who move are the ones who learn to delegate.
Belgian-Dutch, based in Switzerland, works in four languages.
The Workshop
Hire Your First Digital Employee
Most leaders here run a company without running an assistant. Your calendar, your inbox, your research, your follow-ups. You have simply absorbed it all.
This workshop is not about learning AI. It is about learning to delegate to it.
In one session you will audit what only you can do, write a real job description for your first digital employee, hand over one task properly, and set the rhythm to manage it like any other report. You leave with the job description in your hands and something that actually works.
No prior experience needed. Bring the work you wish someone would take off you.
The tools will keep changing. What you learn here is how to hire, brief and manage. That does not go out of date.
Photo: Frederic Diserens.










