He is an entrepreneurial manager, author and adjunct professor with 20 years of international experience in Marketing and Communication services.
He is the global CEO at Spring Sudios, an innovative agency creating communication for fashion, beauty, lifestyle and luxury brands. In his role, he coordinates a team of 200+ talents in London, New York, and Milan.
Prior to this role he served as CEO of Wunderman Thompson Italy – a global marketing and advertising agency with 200 of offices all over the world, and as Executive Director Europe at AKQA.
He co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.
He also serves as an Adjunct Professor of Retail Marketing and Entrepreneurship & innovation at several international universities and enjoys mentoring talented young entrepreneurs.
In 2018 he had the privilege to be co-author with the internationally renowned marketing expert Philip Kotler of the business publication: Retail 4.0 | 10 Guiding Principles for the Digital Age. The book has been / will be published in Italian, Spanish, English, Japanese and Korean.
Giuseppe is a prolific public speaker. He regularly gives talks for leading brands and events. The main topics he covers are digital transformation, customer experience, retail marketing and business innovation. Giuseppe has a style of presentation that combines the effectiveness and the typical involvement of TED Talks with the informative skill of a university professor.
