Daniela Milošević has been part of Porsche AG since she was 17, starting her career in 2008 as an apprentice in automotive interior upholstery. What began as hands-on craftmanship later grew into a passion for color, materials and timeless design. During her bachelor’s studies she deepened her focus on Color & Trim Design, laying the foundation for a career dedicated to shaping the brand’s desirability through design. At the Color & Trim department, she worked on numerous exterior colors and was the creative mind behind the launch color of the new Cayenne Electric. A defining milestone in her career was the creation of the special color “Daniblau,” which she developed for a customer and which was later named after her in recognition of her work.

Since October 2024 she’s a Design Strategist. In this role she combines strategic observation with the translation of international fashion, lifestyle, and design trends into ideas, concepts, and collaborations to further enhance the positioning of the Porsche brand across all areas.

In her keynote speech, Daniela will share how design transforms identity and authenticity into an emotional experience that makes a brand truly desirable. She will emphasize how color and material play an important role in this process by shaping the appearance and strengthening the emotional connection.